Among 133 countries competing Croatia remains in the 34th place in world tourism competition. This year the World Economic Forum’s Travel and Tourism Competitiveness Report emphasizes the effect of energy prices on tourism and price competitiveness which is one of the greatest difficulties this industry currently faces.
The quality of tourism in Croatia is in range with the quality of tourism in its’ neighboring countries: Italy, Greece and other Mediterranean countries. While at the same time Croatia is in front of some European countries such as Poland, Hungary, Slovakia, Romania and Bulgaria. At the top of the list as most competitive tourism countries are once again Switzerland, Germany and Austria.
The country’s ranking is based on Travel and Tourism Competitiveness Index. This index measures various regulatory and business related issues that are identified as levers for improving travel and vacation industry around the world.
Croatia received low index ratings in price and air-price competitiveness, airport infrastructure and availability of trained professional staff. The highest ratings Croatia received was for tourism infrastructure. This report will certainly influence Croatia to carefully adjust it’s price competitiveness with other European countries if it is to attract new tourists and more importantly keep the existing ones.
Regarding the price competitiveness Darko Marinac (head of National Competitiveness Council) stated: “Croatia needs to raise the quality of the domestic tourism product in order to balance value and price”.